President and Creative Director, Greenfield/Belser
Greenfield/Belser is an interactive brand design agency focused entirely on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, Web, periodicals—you name it. Burkey has been a judge for many of the most prestigious award shows in the industry— the Communication Arts Design Annual, the
WebAwards and the Creativity Awards. In 2005, he was awarded the only Lifetime Achievement Award for the Legal Marketing Association (LMA), and in 2008, he was inducted into LMA’s Hall of Fame and the Art Directors Club of Metropolitan Washington’s Hall of Fame.
In 1997, Burkey was awarded a Presidential Design Award by President Bill Clinton for his design of Nutrition Facts, the nation’s food labeling system, which the New York Times reported to be the most frequently published design of the 20th century (and now the 21st).
Greenfield/Belser’s work and studio has been featured in over a dozen books.Burkey has been quoted on brand design topics by the Wall Street Journal, the New York Times, the Washington Post, the Los Angeles Times and dozens of industry publications.
LARRY BODINE, ESQ.
Larry Bodine Marketing
Larry Bodine is a business development trainer who has helped more than 250 law firms generate revenue and get new business. A former litigator, Mr. Bodine has served as an expert witness in litigation involving Internet marketing disputes. He writes daily on the LawMarketing Blog at blog.larrybodine.com and operates the all-video LawMarketing Channel Web site, www.LawMarketing.com.
Larry was Director of Communications of Sidley, Austin Brown & Wood based in Chicago for eight years in the 1990s. He has 15 years’ experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal and other news publications.
Larry conducts online Web Seminars on business development and marketing. He is a cum laude graduate of both Seton Hall University Law School and Amherst College.
CRAIG BROWN, ESQ.
Founder, The Motivera Group
Craig Brown has worked nationwide with CEOs, executives, managing partners and attorneys as a coach, consultant and business executive for over 20 years. He is the founder of The Motivera Group, a nationwide independent business development consultancy and training firm based in Southern California that helps professional services organizations and leaders rethink how to build clientele by reconnecting people to their core strengths.
Prior to The Motivera Group, Craig ran Modena Seminars where he produced and delivered adult learning career seminars for young professionals. He has served as an executive, sales manager and consultant for global publishers, high-tech start-ups, securities investment firms and major law firms. As a former practicing lawyer, a large part of his practice is helping lawyers use their strengths to build relationships that lead to strong books of business.
He graduated with a B.A. in American Studies from Brigham Young University in Provo, Utah and a Juris Doctorate from the University of California, Hastings in San Francisco, California. His practice is nationwide but when he is not with a client he can be found at home in San Clemente, California with his wife and four children.
JOHN J. BUCHANAN
Chief Marketing Officer, Howard Rice Nemerovski Canady Falk & Rabkin
John J. Buchanan is the Chief Marketing Officer at Howard Rice Nemerovski Canady Falk & Rabkin. Prior to joining Howard Rice, John was the Director of Global Communications at O’Melveny & Myers. Prior to that, he held various leadership positions (including Acting Director of Marketing and Acting CMO) at Heller Ehrman. John has extensive professional services marketing experience having been Director of Marketing/Business Development for a venture capital firm and a PR Associate at Ernst & Young.
In addition, Mr. Buchanan spent many years managing marketing activities in the wholesale consumer goods industry, where he successfully launched and branded one of the top regional wholesale marts in the country. Mr. Buchanan is a former marketing instructor at the Academy of Art University and speaks and writes frequently on various legal marketing topics.
Director of Business Development, Business Division, Manatt, Phelps & Phillips
Carla Cogan currently leads business development for the Business Division at Manatt, Phelps & Phillips. For more than 20 years Carla has developed and executed business development and marketing initiatives at professional service firms that build brand and drive revenue. Prior to joining Manatt, Carla was the Chief Marketing Officer at Steefel, Levitt & Weiss. She previously was a consultant with Broderick & Associates. Carla is a former President of the Bay Area Chapter of the Legal Marketing Association. She holds a B.A. in political science from Union College.
ADRIAN DAYTON, ESQ.
Speaker, Facilitator and Social Media Strategist
Adrian Dayton is an evangelist of social media for the legal profession. Starting in 2009 with the publication of his first book Social Media for Lawyers: Twitter Edition (ARG Group) he asked the question, can lawyers use social media to build high value relationships and make it rain?
Over the two years since his first book was written, Adrian has had a chance to test and prove that hypothesis working with some of the largest and most well respected law firms in the United States. He has worked on strategic planning and long term implementation with Global 100 law firms, mid-sized firms in the AmLaw 250 as well as firms across Australia.
In working with pilot groups, Adrian has developed a 6-12 month coaching and training programs that help lawyers indentify, quality and engage new prospects with the help of social media. Through this process he has facilitated in the design and launch of dozens of law blogs and helped hundreds of lawyers build strategic social media profiles.
He has a passion for writing and is currently a weekly columnist for the National Law Journal and monthly writer for Technolawyer’s BigLaw Newsletter. He is also finishing his latest book Social Media for Lawyers: LinkedIN, Blogs and Website 2.0, which is near completion and scheduled to be published in September of 2011. You can follow him on Twitter @adriandayton.
Business Development Coordinator, Latham and Watkins
Elizabeth Fischer works in the Business Development department of Latham & Watkins, an international law firm with more than 2,000 attorneys worldwide. She supports the San Francisco office’s business development activities including pitches, RFPs, client events, public relations, the firm web site, submissions to legal directories, market research and more. She works frequently with six offices across the United States on firm wide initiatives. Elizabeth has particular interest in the Legal Marketing Technology Conference WEST as she helped launch Latham & Watkins’ IT and Internet & Digital Media industry groups in January 2011.
Previously, Elizabeth worked in the marketing departments of Wendel, Rosen, Black & Dean LLP, a midsize law firm, and Maisons, Marques and Domaines, Inc., a wine marketing company, both located in Oakland, California. She is a graduate of Claremont McKenna College in Claremont, California.
Elizabeth is on the Board of Directors of the Legal Marketing Association – Bay Area Chapter. She serves as Chair of the Special Events Committee, responsible for, among other events, planning and executing the Chapter’s annual “Your Honor Awards.”
JONATHAN R. FITZGARRALD
Director of Business Development & Marketing, Greenberg Gluskser
Jonathan Fitzgarrald understands that business professionals are facing two powerful forces: being commoditized and differentiating themselves from their competition. More than ever before, serious contenders in the global economy must be able to answer the question, “What makes me different from my competition”?
Jonathan frequently speaks on various business development, client service, and marketing topics. He has been featured in the Wall Street Journal, Los Angeles Times, and the National Law Journal, and on Voice America, Law.com, and the CBS Evening News with Katie Couric. Jonathan currently directs the business development and marketing for Los Angeles? premier entertainment and real estate law firm, Greenberg Glusker.
Jonathan is an active member of the Legal Marketing Association, where he serves locally as President-elect of the Los Angeles Chapter, and is a member of it?s national Education Committee. Jonathan publishes a blog, BADfortheBRAND.com, targeted to professionals who are interested in managing their reputations.
Chief Marketing Officer, Sedgwick, LLP
During her 24 years in professional services marketing, Kathleen Flynn has specialized in building and managing the business development and marketing programs of major law and accounting firms nationwide. She has significant experience in the areas of general management, strategic planning, brand management, sales and marketing.
Kathleen is past president and an active member of the Bay Area Chapter of the Legal Marketing Association, and Past President of the Oakland/East Bay Chapter of the Public Relations Society of America.
Kathleen holds the distinction of being honored with the Legal Marketing Association’s “Rella Lossy Professional Achievement Award,” which recognizes her career-long contributions to the profession.
Immediately before joining Sedgwick, Kathleen, her husband and son completed a two year sabbatical aboard their sailboat in which they visited the West and East Coasts of the US, Mexico and Central and South America.
Marketing Coordinator, Gunderson Dettmer
At Gunderson Dettmer Kirsten develops customized printed marketing materials
and designs and manages the firm’s online electronic communications, including the
website. Her passion is to decipher the web’s latest trends and to apply technology to improve the way people interact with each other.
Kirsten graduated from Santa Clara University, with degrees in both Physics and
Studio Art. She then pursued certifications in Web Design and Internet Programming
/ Development. Kirsten currently serves as the president of the Peninsula Chapter of SCU’s Alumni Association and moonlights as an artist, baker, and lighting designer in the SCU theatre.
Webmaster, Lieff Cabraser Heimann & Bernstein, LLP
A graduate of Harvard College, John has been working in IT since the early 1990s. As a result of both proximity and natural interest, John has had pretty much every job one can have in IT, with the possible exception of being a router. While not actually allergic to paid software, John prefers to use open source code whenever possible.
JONATHAN HANDEL, ESQ.
Attorney, TroyGould and Contributing Editor, The Hollywood Reporter
Jonathan Handel practices entertainment and technology law at TroyGould. He is a contributing editor to The Hollywood Reporter, where he covers entertainment labor and other matters. He is author of the book Hollywood on Strike! which chronicles and analyses the Hollywood writers strike of 2007-2008 and ensuing Screen actors Guild stalemate that lasted through mid-2009.
Jonathan was an adjunct professor at UCLA School of Law in 2010 and has previously worked as a talent lawyer; as associate counsel of the Writers Guild; and as a litigator. He is a member of the Academy of Television Arts and Sciences, and was named by the Daily Journal as one of the top 100 lawyers in California in 2008. He will be an adjunct professor at Southwestern Law School in 2012.
Jonathan’s writing has also been published in the Los Angeles Times, Variety, Los Angeles Business Journal, Daily Journal, the Huffington Post and Forbes.com, and he has presented live streaming video programs originating from his home studio.
He has appeared as a commentator on entertainment and technology legal issues and on Hollywood guilds about 700 separate times in international, national and local television, radio, print and online media, including ABC, CBS and NBC nightly news programs, the New York Times, Wall Street Journal, Los Angeles Times, Variety, Hollywood Reporter, NPR, BBC radio, local television and radio, Canadian television, wire services, The Economist, Entertainment Weekly, and even The Defamer and the London Star tabloid.
Online Communications Coordinator, Allen Matkins Leck Gamble Mallory & Natsis LLP
Stefanie is the online communications coordinator for Allen Matkins. She is responsible for all online marketing communications, including newsletters, alerts, advertisements and social media campaigns. She is also managing the rollout of the firm’s new website and will manage the day-to-day operation of the site after launch. Stefanie is the Technology & Communications Chair of the Legal Marketing Association, Southern California Chapter. Prior to joining the legal profession, Stefanie was an award-winning reporter and editor at the Los Angeles Daily Journal. She holds a B.A. in magazine journalism from Syracuse University and an M.B.A. from UCLA Anderson School of Management.
RENÉE T. LAWSON, ESQ.
Associate General Counsel, Zynga Inc.
Renée Lawson is Associate General Counsel at Zynga where – in addition to playing lots of fun games like CityVille, Empires & Allies, and FarmVille – she heads up litigation. She previously was a partner at Morgan Lewis in San Francisco and practiced in the areas of intellectual property and commercial litigation as well as counseled on areas of electronic data and ediscovery.
CEO and Strategy Architect, Content Pilot LLC
Deborah McMurray is the leader of Content Pilot, a strategy and technology company. Deborah and her team specialize in the design of Web sites and Web-based proposal centers, experience databases, other marketing technology tools, and important strategic initiatives, such as marketing department restructuring/realignment and positioning/branding campaigns. In March 2008, she was inducted into the Legal Marketing Association’s Hall of Fame at the annual conference in Los Angeles, and in September 2007, was elected as a Fellow in the ABA’s College of Law Practice Management.
A co-author of the ABA’s 2007 book, Lawyer’s Guide to Marketing on the Internet, 3rd ed. and co-editor of Lawyer’s Guide to Marketing your Practice, 2nd ed., Deborah is an authority on the design and development of top law firm Web sites, intranets, proposal centers and experience databases, plus other marketing technology tools.
She is an industry leader in law firm marketing metrics, helping firms measure and track return on investment. Deborah created Couch Money®, a law firm cost recovery program and marketing budgeting system. Deborah is a frequent speaker at national and international legal industry conferences, including those sponsored by LMA, ALA, ILTA, Terra Lex and others. Her “Law Firm 4.0” blog covers the latest news today that will shape the law firms of the future.
JON METCALF, ESQ.
Principal, Metcalf Marketing
Jon provides marketing technology consulting to law firms in the Bay Area. From 2003-2007, Jon was a National Marketing Manager at Littler Mendelson where he worked on a number of firm-wide marketing projects, including the redesign and rebranding of the firm’s public website, the firm’s first use of Search Engine Optimization and analytics strategies, the firm’s initial blog launch, the use of targeted webinars for business development and the tracking and measuring of online data for competitive intelligence.
Jon is currently working as a marketing technology consultant at Fenwick & West.
Jon has a JD and an MBA in Information Technology and has over 20 years experience working in the technology and legal industries. He is also a member of the California State Bar and served on the board of the Legal Marketing Association, Bay Area Chapter, from 2008 – 2010.
Product Manager & Senior Consultant, LexisNexis-Redwood
Jill Nelson serves as Product Manager for two of Redwood’s three BI applications: LexisNexis Client Analysis and Redwood’s Planning, as well as Senior Consultant, delivering Proof of Concept presentations and product / analytic demonstrations for LexisNexis Redwood, the leading provider of business intelligence solutions to the legal industry. Jill also managed the development and pioneering of the Redwood Benchmarking (now Lexis Firm Insight) series for Redwood, a program that revolutionized the way law firms understand performance relative to peers.
Prior to joining Lexis/Redwood, Jill developed rich financial and product management expertise at Dennis Engineering, a start-up professional services corporation, as Senior Project Manager and Controller. Following several years as a consultant in the finance and accounting field for software providers and managing efforts for emerging businesses in the venture capital market, Jill also spent two years as a Division Controller at Inrange Corporation, a large, publicly held storage solutions provider. Jill holds a BA in Economics and an MBA from the University of Massachusetts.
PETER OZOLIN, ESQ.
CEO & Chairman of the Board, Manzama, Inc.
Peter is currently responsible for leading the company’s strategy and vision. After graduating from Willamette University’s Joint Degree Program (JD/MBA), he founded Legal Anywhere in 1997. The company became the leading provider of extranet solutions for the legal profession. While at Legal Anywhere his team sold to over 125 large law firms nationwide along with corporate legal departments at companies like Safeway, Bell Atlantic, American Airlines, Kawasaki, and Caterpillar.
He went on to serve as Chief Knowledge & Technology Officer at Paul Hastings Janofsky & Walker, and Vice President of the Practice Management Segment at Thomson Reuters.
He has published numerous articles in periodicals such as Law Technology Product News, National Law Journal, Corporate Legal Times and LawNet’s Peer to Peer, and has presented at nationwide conferences and tradeshows such as Legal Tech, Legal Technology Summit, LawNet and the American Bar Association’s Tech Show.
MEME JACOBS RASMUSSEN, ESQ.
Chief Privacy Officer, Vice President and Associate General Counsel, Adobe Systems, Inc.
In her role, MeMe oversees Adobe’s privacy strategy and policy. She also leads a team of attorneys and paralegals with responsibility for the protection of Adobe’s intellectual property, including Adobe’s patents and trademarks, and for providing legal services to Adobe’s software-as-a-service (SaaS) and marketing teams.
Prior to joining Adobe in 1997, she served as general counsel and later chief operating officer at Rocket Science Games. Previously, she practiced law at Gray Cary Ware & Freidenrich in Palo Alto, California, and at Foley, Hoag & Eliot in Boston. Jacobs Rasmussen started her career in the early 80s as a technical instructor at Prime Computer near Boston before joining the company’s in-house legal department.
MeMe is a member of the California bar. She holds a law degree from Suffolk University and a bachelor’s of science degree in computer science from the University of Vermont.
Chief Information Officer, Ulmer & Berne LLP
During his time at Ulmer, he has also served as interim Marketing Director and Interim Executive Director. Sam has implemented many change and performance improvement projects, financial management systems, automated workflow, and process improvement projects. He is also responsible for several firm-wide initiatives including alternative fee arrangements, legal project management, CRM and knowledge management.
Sam is a frequent speaker on creative solutions and trends in legal technology, including for such groups as ILTA, ALA, TLOMA, LegalTech, LMA and Aderant’s financial services conference. Sam’s passion is operating IT as a customer service organization and creating integrated solutions involving Marketing, Accounting, HR and IT, that have an impact on the bottom line. His articles have been published in Law Technology News.
ROBERT A. SHIVES, JR., ESQ.
Director & Associate General Counsel, Fujitsu America, Inc.
Rob has been responsible for advising senior management on domestic and international business transactions. In addition, Rob’s duties have included the management and supervision of U.S and international litigation.
He also supervised multi jurisdictional corporate reporting, compliance, and governance while serving as Managing Director of Fujitsu entities located in Asia, EMEA and the Caribbean. More recently, he has become responsible for representing Fujitsu in connection with patent pool arrangements involving patents essential to certain standards and for the supervision of internal corporate investigations.
Prior to joining Fujitsu America, Rob held several in house legal positions with what was then known as SBC Communications (now AT&T), and its subsidiaries in California and Texas. His responsibilities there included counseling on sales, marketing, sports marketing, and sponsorship.
He is a graduate of Wesleyan University and Stanford Law School where he was Associate Editor of the Stanford Journal of International Law.
Rob has held a number of positions with the Association of Corporate Counsel’s San Francisco Chapter Bay Area Chapter. He is currently President and Chairman that organization’s Board.
ROYAL SIMPKINS, ESQ.
Communications Manager, Sedgwick LLP
Royal Simpkins and has more than 15 years of legal marketing experience. In his current position, he is responsible for all outbound marketing communications to clients, prospects and media, as well as internal firm communications designed to enhance business development and client service. He manages a firmwide team that executes projects related to Sedgwick’s websites, electronic communications platform and CRM tool. He also oversees the development of RFP responses, media relations and advertising campaigns, and brochures and other marketing collateral.
Before joining Sedgwick, Royal was responsible for the marketing program at the Burlingame, Calif. law firm of Carr, McClellan, Ingersoll, Thompson and Horn and prior to that was a Senior Account Executive with public relations agency Blattel Communications. He holds a J.D. from Samford University and B.A. from Vanderbilt University.
Director of Sales, Hubbard One
John leads a team of account executives who are responsible for managing client relationships, providing strategy to improve business development efforts and advising clients with their Hubbard One initiatives. He is a regular presenter on the Hubbard One’s webinar series and shares his innovative ideas and thought leadership with the industry through numerous speaking engagements. John most recently served as a managing account director at Hubbard One and joined our team from Accenture as an experience consultant working with Fortune 500 financial services organizations to development their e-commerce strategies. John received his bachelor’s degree in economics and neuropsychology from Vanderbilt University and his MBA in marketing, strategy and finance from the Northwestern University Kellogg School of Management.
Partner, The Wicker Park Group
At the Wicker Park Group, Nathaniel helps law firms strengthen and deepen their relationships with in-house counsel through client feedback and other client facing programs.
He is also the former publisher of InsideCounsel (Corporate Legal Times), the management monthly for corporate legal executives, as well as a series of specialty publications. His monthly column, Interactions, explored the issues that challenge legal departments and their law firms and businesses advisors. He was also cofounder and publisher of Business Without Borders. He is the author of more than 100 articles on legal department management and frequently speaks on legal department management and marketing strategies.
He was the 2007 President of the International Board of Directors of the Legal Marketing Association and was first elected to the Board in 2003. He is also on the Board of Directors of Across The Table and Open Books, He has been to 49 states and visited almost as many countries and briefly taught bilingual/bicultural English and History in Southern California.
Chief Marketing Officer, Sheppard, Mullin, Richter & Hampton LLP
Victoria Spang is the Chief Marketing Officer at Sheppard Mullin, a 550-attorney law firm based in Los Angeles. Ms. Spang is responsible for the firm’s business development strategy and positioning as well as practice group development and oversight of all marketing and PR activities.
Before joining Sheppard Mullin eight years ago, Ms. Spang was the Director of Marketing at the McCutchen law firm in San Francisco for seven years, which merged and became Bingham McCutchen her eighth year. She was also the head of marketing at the Pettit & Martin law firm, and a management consultant with Arthur D. Little, Inc. for ten years.
Ms. Spang is a former President of the Legal Marketing Association, Bay Area Chapter and was awarded the Chapter’s top honor for professionalism and career-long contributions to the profession She holds an MBA degree from Golden Gate University and received her undergraduate degree from Wheaton College (Mass.) of which she is a former Trustee. Ms. Spang is a frequent speaker at legal marketing conferences and forums.
Chief Marketing and Business Development Officer, Littler Mendelson P.C.
James Stapleton is the strategic marketing and business development leader for Littler, Mendelson P.C., an AmLaw 100 law firm specializing in serving the labor, employment and benefits legal needs of global clients. He is a high energy, senior business development executive with a strong track record of creating explosive growth and employing best practices marketing strategies for industry-leading professional services organizations.
For the past 25 years, Jim has created market intelligence databases and processes for accumulating, compiling, interpreting, analyzing and disseminating data on competitors, prospects, clients, industry sectors and referral sources.
Jim regularly conducts efficiency analyses of partner business development efforts, including analysis and review of client wins, sourcing and retention. He has pioneered and designed measurement scorecards and dashboards to predict and measure effectiveness of business development activities and implemented client satisfaction and service programs to measure impact on individual client relationships and to generate cross referrals.
Littler, Mendelson has over 50 offices worldwide and over 800 attorneys. As the head of Littler’s business development efforts, Jim has designed, implemented and reviewed all business development and marketing plans, including those for major practice groups and core sub-groups; industry plans and individual partner business development plans.
ADAM L. STOCK
Director of Marketing and Business Development, Allen Matkins Leck Gamble Mallory & Natsis LLP
Adam Stock brings his passion of marketing and technology to helping law firms doing a better job providing value to their clients. Before joining the legal profession, Adam hired outside law firms as a high technology executive for Adobe Systems, Electronics for Imaging, Inc., and several start-up companies — two of which went public. Sales and Marketing Management Magazine named Mr. Stock a “Sales & Marketing Pioneer” and “Motivator of the Year” for his work in implementing sales systems in the legal industry.
He is frequent speaker on law firm sales, technology and video. Adam is the Chair of the 2011 Legal Marketing Technology Conference/West. He is a Board Member of the Legal Sales and Service Organization (LSSO), an educational and networking organization for legal sales and service professionals. He is also a co-founder of the Personal Broadband Industry Organization (PBIA), a marketing and lobbying organization in the telecommunications industry.
Founder and CEO., ShiftCentral Inc.
Mario founded ShiftCentral Inc. in 2000. It has grown to become one of North America’s leading independent market intelligence firms. The company provides law firms, financial institutions, healthcare and government clients with custom market intelligence services that support strategy development, growth initiatives, marketing and sales activities.
Mario has overseen every aspect of ShiftCentral’s growth to its status today as a lead player in the information products and services business. Mario has over 20 years of experience having started his career as a journalist followed by a stint as lead partner in a branding and marketing agency.
Mario is an active member of his community, serving on the Board of Governors of the Atlantic Provinces Economic Council. He was also President of the Alumni of the Université de Moncton, and has served on the Boards of the IWK Children’s Hospital and the Frye International Literary Festival.
Director of Marketing & Business Development, Foley Hoag LLP
Jasmine is an experienced marketing leader with over 15 years of experience in marketing and business development at international AmLaw 100 firms. Jasmine’s expertise includes developing and implementing business development and marketing plans that support the firm’s strategic and financial objectives, as well as the successful leading, motivating, and coaching of cross-functional teams.
Prior to joining Foley Hoag, Jasmine spearheaded marketing and business development strategy at two international law firms and was responsible for creating and expanding strategic initiatives. She has also been active with the International Legal Marketing Association Board of Directors and the LMA New England Board of Directors.
MEE MEE WONG
Director of Marketing, Coblentz, Patch, Duffy & Bass LLP
Mee Mee Wong is the Marketing Director at Coblentz, Patch, Duffy & Bass. Prior to joining Coblentz, Mee Mee was the Marketing Director at Gordon & Rees. She has over 25 years of marketing experience.
Mee Mee worked for the University of California, San Francisco, Department of Medicine and as Program Manager for an Asthma Research Award program. In addition, she was a Senior Product Manager responsible for the global marketing of a diagnostic medical device that captured over 80% worldwide market share and also served as a marketing consultant for medical device and pharmaceutical start up companies.
She is currently President of the Legal Marketing Association Bay Area Chapter.
Mee Mee has a B.A. in Microbiology and Immunology from UC Berkeley and an MBA in Marketing and Finance from Saint Mary’s College.