Agenda

8:00 – 9:00 am: Registration & Breakfast

Exhibit Hall / Internet Café Open

9:00 – 10:15 am: Welcome and Keynote Session

Adrian Dayton, Esq.

10:15 – 10:45 am: Break

Exhibit Hall / Internet Café Open

10:45 – Noon: In-House Counsel Session

What technologies work for you? How does technology play a role in your company, your customers and your work with outside counsel?
Moderator
Nat Slavin – Principal, Wicker Park Group
Panel
Renée Lawson – Associate General Counsel, Zynga Inc.
MeMe Jacobs Rasmussen – Vice President, Chief Privacy Officer, Adobe Systems, Inc.
Robert A. Shives, Jr. – Senior Director & Associate General Counsel, Fujitsu America, Inc.

Noon – 1:30 pm: Lunch

LexisNexis

Exhibit Hall / Internet Café Open

1:30 pm – 2:45 pm: Concurrent Sessions

Track 1:
The Cutting Edge

Track 2:
Getting Started

Track 3:
Rubber Meets the Road

Website Trends: What’s Hot? What’s Not?

What are the current law firm website trends? What features of website design and integration deliver closer relationships with clients? How does your firm’s website become the hub of your online and mobile strategy?

Learn from a panel of experts about what they are seeing as features that deliver.

Moderator
John Buchanan – CMO, Howard Rice Nemerovski Canady Falk & Rabkin PC

Panel
Burkey Belser – President and Creative Director, Greenfield/Belser
Deborah McMurray – CEO and Strategy Architect, ContentPilot LLC
John Simpson – Director of Sales, Hubbard One

Next to Nothing* Technology Shootout: Getting the Most Bang for Your Buck

Back by Popular Demand! No budget? No problem. you can still take advantage of great marketing tools to help you deliver great marketing, research, competitive intelligence and collaboration results. See six great technologies.

* under $50/month.

Moderator
Kirsten Germeraad – Marketing Coordinator at Gunderson Dettmer

Panel

Elizabeth Fischer – Business Development Coordinator, Latham & Watkins LLP
John Gersten – Webmaster, Lieff Cabraser Heimann & Bernstein, LLP
Stefanie Knapp – Online Communications Coordinator, Allen Matkins Leck Gamble Mallory & Natsis LLP
Mee Mee Wong – Director of Marketing, Cobletz Patch Duffy and Bass

Social Networking, Social Media and Video for Results

How is Social Media and Networking Driving Law Firm Business?

We are all grappling with the role that social media plays in law firm marketing and business development. Since we are in a relationship business, and a business where information is a great hook for getting business, what works?

This panel of experts will share what they are seeing to get business from social media and video.

Moderator
Larry Bodine – Larry Bodine Marketing

Panel
Jonathan Handel – Attorney, TroyGould & Contributor, The Hollywood Reporter
Adam L. Stock – Director of Marketing and Business Development, Allen Matkins
Jasmine Trillos-Decarie – Director of Marketing & Business Development, Foley Hoag LLP

2:45 pm – 3:15 pm: Break

Exhibit Hall / Internet Café Open

3:15 pm – 4:30 pm: Concurrent Sessions

Track 1:
The Cutting Edge

Track 2:
Getting Started

Track 3:
Rubber Meets the Road

Raising Your Visibility: Integrating your Message Online and Offline

We used to only have our websites, PR and email. Now we have blogs, online news distribution services, RSS feeds, social media sites, online video, online directories and content distributors. We’ve seen an explosion of ways to get our brand messages out. How do you integrate your efforts? How do you measure their effectiveness to know what works?

This panel will address:

What are the options for getting your message out?
How do you integrate your efforts?
How do you measure their effectiveness?
Which options provide the best ROI?

Moderator
Jon Metcalf – Principal, Metcalf Marketing

Panel
Carla Cogan – Director of Business Development at Manatt, Phelps & Phillips, LLP
Kathleen Flynn – CMO, Sedgwick LLP
Vickie Spang – CMO, Sheppard Mullin Richter & Hampton LLP

Competitive Intelligence and Business Intelligence Tools and Techniques Revealed

This panel will walk you through some of the most common and effective competitive and business intelligence tools. The session will help you “bootstrap” the process from simple service you can use yourself, to sophisticated business intelligence systems.

How should I grow my clients?
What business opportunities are out there?
Which attorneys should I pitch?
What litigation opportunities are out there?
Who are my competitors?
Who has relationships?
What are industry trends?

Moderator
James Stapleton – Chief Marketing and Business Development Officer, Littler Mendelson

Panel
Jill Nelson – Product Manager & Senior Consultant, LexisNexis Redwood Analytics
Peter Ozolin – CEO & Chairman, Manzama, Inc.
Mario Theriault – CEO, Shift Central

Innovation Think Tank – Riveting Ideas by Remarkable Firms:
Practical ideas for tools you can implement at your firm this year

Curious as to what others are doing to build creative initiatives at their firms? Looking for new ways to succeed with existing tools? Join us for a fast-paced, interactive forum as we share a collection of innovative ideas and initiatives currently being deployed in firms around the country. Discover creative, practical ways to use technology as the vehicle to energize your marketing and business development initiatives. Come share your own ideas as to inventive tools you are using. Attendees will receive an eBook summarizing all the ideas shared during the session.

Moderator
Craig A. Brown – Founder, Motivera

Panel
Jonathan Fitzgarrald – Director of Business Development & Marketing, Greenberg Glusker
Sam D. Shipley – Chief Information Officer, Ulmer & Berne LLP
Royal Simpkins – Marketing Manager, Sedgwick LLP