Agenda – Morning Sessions
MORNING SESSIONS | AFTERNOON SESSIONS
7:45 – 8:30 am: Registration & Breakfast
Exhibit Hall / Internet Café Open
8:30 – 9:00 am: Welcome and Keynote Session
State of the Market: In-House Counsel New Media Engagement Survey
In 2010, Greentarget’s In-House Counsel New Media Engagement Survey, the first research project of its type in the legal field, affirmed that client-side lawyers were beginning to dip their toes into the social media pool by using new media technologies for both personal and professional reasons. Greentarget founding partner John Corey will join us to unveil the findings of the firm’s second annual report. Developed in partnership with InsideCounsel magazine and the consultancy Zeughauser Group, this year’s study measures how perceptions and behaviors have changed over the past year while probing deeper into certain areas, including the impact of blogs on business development and overall use of Wikipedia as a research tool. Join us to hear the results of this year’s data and the implications for marketing and communications professionals moving forward.
John E. Corey, Founding Partner & President, Greentarget Global Group
9:00 – 10:15 am In-House Counsel Session
This session asks a panel of in-house counsel:
- What technologies work for you?
- What technologies are important for delivering legal services to your company?
- What technologies are important to your customers?
- What technologies do you like to use to collaborate with outside counsel?
- How do you like to receive legal news and information?
Nat Slavin – Principal, Wicker Park Group
Connie Brenton – Chief of Staff and Senior Director for Legal Operations, NetApp, Inc.
Gregg Melinson, Deputy General Counsel and Vice President, Global Government Affairs, Hewlett-Packard
Jason Romrell, President and Chief Legal Officer, Budget Van Lines
Jon Stueve, Vice President and General Counsel, Glam Media
10:15 – 10:45 am: Break
Exhibit Hall / Internet Café Open
10:45 am – Noon – Concurrent Sessions
|Track 1: TECHNOLOGY TRENDS
||Track 2: DRIVING VALUE||Track 3: SMALL & SOLO
LMA Top Chef: Innovation in Websites
Learn from the leaders. These design firms take on innovation with attitude. Call it Top Chef in web design. In fact, we’ll deliver a bakeoff and let you decide what website tastes the best. Each “chef” will have 10 minutes to prepare a site. You’ll have 10 minutes to debate the merits of each. Vote for your Top Chef.
Do we care who wins? Nah. We’re interested in innovation and educating our audience on what design and development features and strategies work best.
Maggie Watkins, Chief Marketing and Business Development Officer, Best, Best & Krieger LLP
Kalev Peekna. Managing Director, Strategy, One North Interactive
Top Tips in Integrated Marketing
In this tough economy, it’s not a question of which marketing tool works best. Success isn’t dependent solely upon the eye-catching design of your website or advertising, or whether you choose blogs, billboards, brochures, or branding. The secret of success today is knowing how to blend them all together to achieve specific, measurable revenue goals.
This dynamic, fun, and fast-paced session will walk you through a simple, clear methodology for the successful creation and implementation of powerful marketing campaigns, business-development strategies, and branding initiatives. Through this rigorous approach, digital/online and social-marketing strategies are tightly integrated with traditional marketing and PR to achieve specific business objectives, whatever your budget
We will use real-life examples to show how small and midsized firms are combining traditional and new-media platforms to deliver solid, tangible, and cost-effective results, quickly.
Kathleen Flynn, Chief Marketing Officer, Sedgwick LLP
Ross Fishman, CEO, Fishman Marketing, Inc.
Next to Nothing* Technology Shootout: Getting the Most Bang for Your Buck
Back by Popular Demand! No budget? No problem! You can still take advantage of great law firm marketing and productivity tools to help you run and market your law practice.
See six great technologies.
* under $50/month.
Jacqueline Madarang, Marketing Technology Manager, Best Best & Krieger LLP
Jeff Curl, Attorney, JC Law Group PC
Chris Fritsch, Business Development / Technology Consultant, ClientsFirst
Kirsten Germeraad, Business Development Manager, Goodwin Procter LLP
David King Keller, Business Development Consultant and Coach, Keller Business Development Advisory Group
Sheenika Shah, Website Business Development Coordinator, Knobbe Martens