Agenda – Morning Sessions

MORNING SESSIONS | AFTERNOON SESSIONS

7:45 – 8:30 am: Registration & Breakfast

Exhibit Hall / Internet Café Open

8:30 – 9:00 am: Welcome and Keynote Session

State of the Market: In-House Counsel New Media Engagement Survey

In 2010, Greentarget’s In-House Counsel New Media Engagement Survey, the first research project of its type in the legal field, affirmed that client-side lawyers were beginning to dip their toes into the social media pool by using new media technologies for both personal and professional reasons. Greentarget founding partner John Corey will join us to unveil the findings of the firm’s second annual report. Developed in partnership with InsideCounsel magazine and the consultancy Zeughauser Group, this year’s study measures how perceptions and behaviors have changed over the past year while probing deeper into certain areas, including the impact of blogs on business development and overall use of Wikipedia as a research tool. Join us to hear the results of this year’s data and the implications for marketing and communications professionals moving forward.

Speaker
John E. Corey, Founding Partner & President, Greentarget Global Group

9:00 – 10:15 am In-House Counsel Session

This session asks a panel of in-house counsel:

What technologies work for you?
What technologies are important for delivering legal services to your company?
What technologies are important to your customers?
What technologies do you like to use to collaborate with outside counsel?
How do you like to receive legal news and information?

Moderator
Nat Slavin – Principal, Wicker Park Group

Panel
Connie Brenton – Chief of Staff and Senior Director for Legal Operations, NetApp, Inc.

Gregg Melinson, Deputy General Counsel and Vice President, Global Government Affairs, Hewlett-Packard

Jason Romrell, President and Chief Legal Officer, Budget Van Lines

Jon Stueve, Vice President and General Counsel, Glam Media

10:15 – 10:45 am: Break

Exhibit Hall / Internet Café Open

10:45 am – Noon – Concurrent Sessions

Track 1: TECHNOLOGY TRENDS

Track 2: DRIVING VALUE

Track 3: SMALL & SOLO

LMA Top Chef: Innovation in Websites

Learn from the leaders. These design firms take on innovation with attitude. Call it Top Chef in web design. In fact, we’ll deliver a bakeoff and let you decide what website tastes the best. Each “chef” will have 10 minutes to prepare a site. You’ll have 10 minutes to debate the merits of each. Vote for your Top Chef.

Do we care who wins? Nah. We’re interested in innovation and educating our audience on what design and development features and strategies work best.

Moderator:

Maggie Watkins, Chief Marketing and Business Development Officer, Best, Best & Krieger LLP

Speakers:

Burkey Belser – President and Creative Director, Greenfield/Belser

Deborah McMurray – CEO and Strategy Architect, ContentPilot LLC

Jeff Yerkey, Web / Interactive Director, Right Hat

Kalev Peekna. Managing Director, Strategy, One North Interactive

Top Tips in Integrated Marketing

In this tough economy, it’s not a question of which marketing tool works best. Success isn’t dependent solely upon the eye-catching design of your website or advertising, or whether you choose blogs, billboards, brochures, or branding. The secret of success today is knowing how to blend them all together to achieve specific, measurable revenue goals.

This dynamic, fun, and fast-paced session will walk you through a simple, clear methodology for the successful creation and implementation of powerful marketing campaigns, business-development strategies, and branding initiatives. Through this rigorous approach, digital/online and social-marketing strategies are tightly integrated with traditional marketing and PR to achieve specific business objectives, whatever your budget

We will use real-life examples to show how small and midsized firms are combining traditional and new-media platforms to deliver solid, tangible, and cost-effective results, quickly.

Moderator:

Kathleen Flynn, Chief Marketing Officer, Sedgwick LLP

Speaker:

Ross Fishman, CEO, Fishman Marketing, Inc.

Next to Nothing* Technology Shootout: Getting the Most Bang for Your Buck

Back by Popular Demand! No budget? No problem! You can still take advantage of great law firm marketing and productivity tools to help you run and market your law practice.

See six great technologies.

* under $50/month.

Moderator

Jacqueline Madarang, Marketing Technology Manager, Best Best & Krieger LLP

Speakers:

Jeff Curl, Attorney, JC Law Group PC

Chris Fritsch, Business Development / Technology Consultant, ClientsFirst

Kirsten Germeraad, Business Development Manager, Goodwin Procter LLP

David King Keller, Business Development Consultant and Coach, Keller Business Development Advisory Group

Sheenika Shah, Website Business Development Coordinator, Knobbe Martens

See AFTERNOON Sessions –>