Agenda – Afternoon Sessions

Prospecting Through Social Media and Mobile

In this session you will learn how to generate new work through new technologies. It will address strategies such as using LinkedIn as a referral tool, combining Twitter with LinkedIn to establish new referral sources, and converting your blog into a platform for meeting prospective clients.

In this session you will learn how smartphones and tablets, especially the iPhone and iPad, can be used by lawyers and legal marketing professionals to generate new work the old fashioned way – by networking to build relationships and enhance one’s reputation.

We’ll cover with concrete examples and how to’s of listening, publishing, sharing, connecting, dialoguing. It will address how should you measure the ROI of networking in mobile environments and how you use particular mobile applications for business development

Moderator:

James Stapleton, Chief Marketing and Business Development Officer, Littler Mendelson P.C.

Speakers:

David Ackert – CEO, Practice Boomers

Kevin O’Keefe – CEO and Publisher, Lexblog

ROI – The Only Technology Acronym That Matters

Are you getting payback on your CRM, email, social media and online advertising investments?

Often, firm technology initiatives are driven by faddish groupthink or top-down decisions, which can make it hard to justify the considerable expenditure of resources required to successfully implement and maintain technology solutions. Cleary, there has to be a better way…

The focus will be on how to apply software and solutions judiciously to extract real value from firm technology investments. This ultimately helps to put marketing professionals at the center of measuring success and driving results.

Topics will include:

• Moving from technology ‘bells and whistles’ to focus on solutions to problems
• Utilizing technology strategically to solve problems, save time and enhance results
• Replacing ‘out of the box’ solutions with outside-the-box thinking
• Understanding the top reasons why technology initiatives fail – and how to avoid them
• Putting the real R in ROI … as in Results, Revenue generation and Respect for the marketing department
• Learning real-life lessons and best practices from law firms that have succeeded

Moderator:

Chris Fritsch, CEO, ClientsFirst Consulting, LLC

Speakers:
Lydia Bednerik is Marketing Director for Wendel, Rosen, Black & Dean LLP

Rob Kahn, Chief Marketing Officer, Fenwick & West LLP

Jonathan R. Fitzgarrald, Chief Marketing Officer, Greenberg Gluskser

Social Media, Blogging and Online Marketing for Law Firms

Social media and blogging have enabled individuals and small law firms compete effectively with more established brands. This panel of legal bloggers and small law firm marketers will share some of the techniques that have helped them get business.

Moderator

Adrian Dayton, Social Media Strategist

Panel

Jeena Cho, Partner, JC Law Group PC

Morgan Smith, President and Founder, Cogent Legal

Stacy Stern, President, Justia.com

Video for Law Firms

Is your firm using video? Why not? Video has been shown to be the quickest way to build rapport with potential clients and is an effective platform for highlighting your rainmaker’s personalities. The vast majority of AmLaw 250 firms use very little video but direct to consumer law firms are using video in greater numbers.

What are challenges and benefits of using video in your online marketing mix? Join this panel of attorneys and law firm marketers using video today who will share their experiences and their videos.

This session will address:

• What does a great lawyer video look like?
• How do you measure the effectiveness of video?
• How do you distribute video effectively?

Moderator:

Adam L. Stock, Director of Business Development & Marketing, Allen Matkins

Speakers:

Edward A. Adams, Multimedia Editor, Bloomberg Law

Linda Orton, President and Founder, Vid4Pro, LLC and Intelligent Video Solutions

Roger Royse, Owner and Attorney, Royse Law Firm, PC

To be announced

Building a Stronger Law Firm Brand Through Market Intelligence/Social Media

Using case studies, the panel will explore how firms can promote and enhance their brands (and their lawyers’ brands) through digital marketing, social media and web sites using online targeted research.

Panelists will use the Acritas Law Firm Brand Index which was released in late January to explore some of the leading U.S. law firm brands and what makes them successful, looking specifically at their digital and social media strategies.

Moderator:

Wendy Bernero, Chief of Strategic Initiatives, Proskauer Rose LLP

Speakers:

Elizabeth Duffy, Associate Director, Acritas

Adrian Lurssen, VP Strategic Development, JD Supra

Stefanie Marrone, Assistant Director of Public Relations, Mayer Brown LLP

Technologies for eLawyering

Virtual lawyering or lawyering in the Cloud: new technologies are making it easier to provide great legal services.

By eliminating wasteful real estate costs and investing in client-facing technologies, these lawyers and law firms are delivering excellent, efficient and innovative legal services to their clients. Technologies that have been locked down behind law firm firewalls are being moved into the cloud.

Learn about:

• The virtual practice mindset
• Communication tools
• Client collaboration tools
• Case management tools

Moderator:

Larry Bodine, Editor-in-Chief, Lawyers.com

Speakers:

David Goldenberg, Founding Partner, VLP Law Group, LLP

Yaacov Silberman, Partner and Chief Operating Officer, Rimon, PC