Agenda – Afternoon Sessions
MORNING SESSIONS | AFTERNOON SESSIONS
Noon – 1:30 pm: Lunch
Exhibit Hall / Internet Café Open
1:30 pm – 2:45 pm: Concurrent Sessions
|Track 1: TECHNOLOGY TRENDS
||Track 2: DRIVING VALUE||Track 3: SMALL & SOLO
Prospecting Through Social Media and Mobile
In this session you will learn how to generate new work through new technologies. It will address strategies such as using LinkedIn as a referral tool, combining Twitter with LinkedIn to establish new referral sources, and converting your blog into a platform for meeting prospective clients.
In this session you will learn how smartphones and tablets, especially the iPhone and iPad, can be used by lawyers and legal marketing professionals to generate new work the old fashioned way – by networking to build relationships and enhance one’s reputation.
We’ll cover with concrete examples and how to’s of listening, publishing, sharing, connecting, dialoguing. It will address how should you measure the ROI of networking in mobile environments and how you use particular mobile applications for business development
James Stapleton, Chief Marketing and Business Development Officer, Littler Mendelson P.C.
David Ackert – CEO, Practice Boomers
Kevin O’Keefe – CEO and Publisher, Lexblog
ROI – The Only Technology Acronym That Matters
Are you getting payback on your CRM, email, social media and online advertising investments?
Often, firm technology initiatives are driven by faddish groupthink or top-down decisions, which can make it hard to justify the considerable expenditure of resources required to successfully implement and maintain technology solutions. Cleary, there has to be a better way…
The focus will be on how to apply software and solutions judiciously to extract real value from firm technology investments. This ultimately helps to put marketing professionals at the center of measuring success and driving results.
Topics will include:
Chris Fritsch, CEO, ClientsFirst Consulting, LLC
Rob Kahn, Chief Marketing Officer, Fenwick & West LLP
Jonathan R. Fitzgarrald, Chief Marketing Officer, Greenberg Gluskser
Social Media, Blogging and Online Marketing for Law Firms
Social media and blogging have enabled individuals and small law firms compete effectively with more established brands. This panel of legal bloggers and small law firm marketers will share some of the techniques that have helped them get business.
Adrian Dayton, Social Media Strategist
Jeena Cho, Partner, JC Law Group PC
Morgan Smith, President and Founder, Cogent Legal
Stacy Stern, President, Justia.com
2:45 pm – 3:15 pm: Break
Exhibit Hall / Internet Café Open
3:15 pm – 4:30 pm: Concurrent Sessions
|Track 1: TECHNOLOGY TRENDS||Track 2: DRIVING VALUE||Track 3: SMALL & SOLO
Video for Law Firms
Is your firm using video? Why not? Video has been shown to be the quickest way to build rapport with potential clients and is an effective platform for highlighting your rainmaker’s personalities. The vast majority of AmLaw 250 firms use very little video but direct to consumer law firms are using video in greater numbers.
What are challenges and benefits of using video in your online marketing mix? Join this panel of attorneys and law firm marketers using video today who will share their experiences and their videos.
This session will address:
Adam L. Stock, Director of Business Development & Marketing, Allen Matkins
Edward A. Adams, Multimedia Editor, Bloomberg Law
Linda Orton, President and Founder, Vid4Pro, LLC and Intelligent Video Solutions
Roger Royse, Owner and Attorney, Royse Law Firm, PC
To be announced
Building a Stronger Law Firm Brand Through Market Intelligence/Social Media
Using case studies, the panel will explore how firms can promote and enhance their brands (and their lawyers’ brands) through digital marketing, social media and web sites using online targeted research.
Panelists will use the Acritas Law Firm Brand Index which was released in late January to explore some of the leading U.S. law firm brands and what makes them successful, looking specifically at their digital and social media strategies.
Wendy Bernero, Chief of Strategic Initiatives, Proskauer Rose LLP
Elizabeth Duffy, Associate Director, Acritas
Adrian Lurssen, VP Strategic Development, JD Supra
Stefanie Marrone, Assistant Director of Public Relations, Mayer Brown LLP
Technologies for eLawyering
Virtual lawyering or lawyering in the Cloud: new technologies are making it easier to provide great legal services.
By eliminating wasteful real estate costs and investing in client-facing technologies, these lawyers and law firms are delivering excellent, efficient and innovative legal services to their clients. Technologies that have been locked down behind law firm firewalls are being moved into the cloud.
Larry Bodine, Editor-in-Chief, Lawyers.com
David Goldenberg, Founding Partner, VLP Law Group, LLP
Yaacov Silberman, Partner and Chief Operating Officer, Rimon, PC
4:30 pm – 6:00 pm: Reception
Exhibit Hall Open/Passport to Prizes & Sponsor Drawings