2016 Legal Marketing Technology Conference/Midwest Speakers

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David Ackert
President - Ackert, Inc.
@davidackert

David Ackert, MA is the president of The Ackert Inc., a firm that intersects business development technology with coaching. He is the founder of Practice Boomers, a leading e-learning platform for law firms, and the winner of Your Honor Awards in both the US and Canada for excellence in practice development. He is also the founder of Practice Pipeline, the prospecting platform recently profiled in Strategies magazine.

David has written for and contributed to articles in publications including the Los Angeles Times, The National Review, the Daily Journal, the Attorney Journal, the Wall Street Journal, Attorney At Work, The Recorder, Voice America, and the Los Angeles Business Journal. He is a frequent speaker at law firms and trade conferences including Raindance, ABA, ALA, and numerous regional and National LMA conferences. He is a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and the UCLA School of Law. He blogs weekly at www.ackertadvisory.com.



SESSIONS
TED-style Talks
Thursday, June 23 3:30 pm
Debra Baker
Managing Director - Law Leaders Lab, A Growth Play Company
@debrafbaker

Debra Baker helps lawyers grow their businesses through practice innovation strategies. With more than 20 years of experience working in the legal market, she leverages market data, competitive intelligence and design thinking to help lawyers rethink the way they create, deliver and communicate value to clients. The goal: to build better law businesses, increase the bottom line and make the practice of law more enjoyable.

Debra is founder of Law Leaders Lab, a law firm strategy company focused on leadership and transformation in the legal profession. Law Leaders Lab was acquired by Growth Play in January of 2016.

A licensed attorney, Debra has served in executive-level marketing and business development positions for both a Global 100 law firm and a leading legal technology company. She also was an award-winning journalist for the ABA Journal, where she covered law practice management and business ethics. Her unique blend of journalism, legal and business experience helps her analyze issues, distill complex ideas, and deliver key messages in clear and compelling ways.

She has presented on a variety of law industry topics before local and international audiences and is author of the blog Law Firm Transitions and a proprietary research report, “The Evolution of Value in Legal Services.” She is also an adviser to Northwestern Law Schools Center for Practice Engagement and Innovation.

Based in San Diego, Debra serves on the executive committee of Pro Kids l The First Tee of San Diego, a non-profit organization that use the game of golf to inspire leadership and character among children in under served communities. She is also active in the Thursday Club and the Thursday Club Foundation, where she has held several board positions. She has been recognized among the San Diego Business’ Journal’s top, “Women Who Mean Business,” and by San Diego Metro Magazine’s “Women Impacting San Diego.



SESSIONS
TED-style Talks
Thursday, June 23 11:30 am
Robert Beach
Partner - Nexlaw Partners LLC
@rgbeach

Bob Beach is an expert in technology strategy, design, and implementation. In his 15+ years in the legal technology space he has worked for several industry leaders, including Interface Software, Thomson Reuters, and XMLAW, designing and building software solutions and providing consulting services to dozens of Am Law firms, as well as several firms in the UK. His work with law firms has encompassed everything from the development of strategic plans and business justifications to detailed requirements analysis and project/product roadmaps to technology selection and implementation, and the program, project and change management skills to ensure successful execution. He has direct, hands-on experience with most major law firm technology platforms and systems, including client relationship management, knowledge management, document/records management, time and billing, docketing, and intranets/extranets. He also has 10+ years of experience outside of legal, primarily in business and technology consulting to Fortune 500 business, and including a 2-year stint leading product management for a mobile learning startup.



SESSIONS
Building Tools that Enable Collaboration & Circumvent Competition
Thursday, June 23 3:30 pm
Scott Curran
Founder - Beyond Advisers; Senior Legal Adviser, Clinton Foundation


Scott Curran is a strategic counselor to social innovators. He founded Beyond Advisers to work with social innovators, nonprofits, philanthropists, governments, and private sector leaders to design and build their organizations and initiatives for impact.  He teaches and lectures on the topic of lawyers as social innovators, advises law schools in developing social impact clinical practices, and consults with law firms to develop "Legal Social Innovation" practice groups.
 
Prior to starting Beyond Advisers, Scott served as General Counsel for the Clinton Foundation. During a decade of service to the Clinton Foundation, Scott established, grew, and led the legal team that supports a global operating charity with over 2,000 staff and volunteers working in 36 countries on more than a dozen initiatives. 
 
In supporting the program work of the Clinton Foundation's initiatives, Scott has counseled dynamic teams in developing partnerships designed to spur social and economic change around the world.  These partnerships span the areas of global health, climate change, international development, commercial agriculture, supply chain innovation, childhood obesity, small business mentoring, post-disaster relief, globally-focused conferences, and museum and special event operations.
 
As a corporate attorney prior to his time with the Clinton Foundation, and as a graduate of the first program in the U.S. to offer a master's degree in public service, Scott has advised new endeavors and established enterprises working to change the world.  From programs working with sweet potato growers in the Mississippi Delta and cashew farmers in India to private sector startups and nonprofit spinoffs, Scott's work has equipped him with deep knowledge of legal, program, and organizational operations.
 
Scott is motivated by the possibility and promise that bold ideas can be transformed into action to change lives and communities in new, specific, and measurable ways.



SESSIONS
In-Sync With Your Clients: Leveraging Technology to Better Connect with In-House Counsel
Thursday, June 23 10:15 am
Adrian Dayton
Founder - Clearview Social
@adriandayton

Adrian Dayton is an evangelist of social media for the legal profession. Starting in 2009 with the publication of his first book Social Media for Lawyers: Twitter Edition (ARG Group) he asked the question, can lawyers use social media to build high value relationships and make it rain?

Over the two years since his first book was written, Adrian has had a chance to test and prove that hypothesis working with some of the largest and most well respected law firms in the United States. He has worked on strategic planning and long term implementation with Global 100 law firms, mid-sized firms in the AmLaw 250 as well as firms across Australia.

In working with pilot groups, Adrian has developed a 6-12 month coaching and training program that helps lawyers identify, quality and engage new prospects with the help of social media. Through this process, he has facilitated the design and launch of dozens of law blogs and helped hundreds of lawyers build strategic social media profiles.

He has a passion for writing and is currently a weekly columnist for the National Law Journal and monthly writer for Technolawyer’s BigLaw Newsletter. His latest book is Social Media for Lawyers: LinkedIn, Blogs and Website 2.0. You can follow him on Twitter @adriandayton.



SESSIONS
TED-style Talks
Thursday, June 23 11:30 am
Jan Anne Dubin
Principal - Jan Anne Dubin Consulting


An industry pioneer, Jan Anne Dubin is an award-winning law firm consultant with 30 years of experience leading, innovating, and serving as a change-agent and connector. Since 2009, she has worked with clients ranging from global professional service firms to small- and middle-market companies to individuals on marketing, business development, client service, strategic communications, leadership development, and diversity and inclusion strategies. Jan has led hundreds of cross-functional teams in pursuit of new business generating fees in excess of $100 million. Having served at the forefront of the development of one of the world’s largest global law firms, Jan has direct experience leading client service, business development and marketing strategies during the mergers. She held senior leadership positions with two of the largest global law firms DLA Piper LLP and Baker McKenzie LLP and was a director with LECG. She also serves on numerous global and local Not-For-Profit boards focused on empowerment and directed to women, youth and education.

A sought-after marketing expert and thought leader, Jan serves as a strategic business partner to Thomson Reuters. Recognized by Today’s Chicago Woman magazine as one of 100 Women Making a Difference, she was also awarded the Anti-Defamation League’s Distinguished Community Leadership Award and has received several first-place national “Your Honor” awards from the Legal Marketing Association. A 1994 M.B.A. graduate of The University of Chicago Booth School of Business, she also hold a B.S. degree from the University of Kansas, William Allen White School of Journalism.



SESSIONS
In-Sync With Your Clients: Leveraging Technology to Better Connect with In-House Counsel
Thursday, June 23 10:15 am
Maureen Farr
Business Development Manager - Stinson Leonard Street LLP, 2016 President, LMA Midwest Chapter


As a Business Development Manager with Stinson Leonard Street LLP, Maureen Farr serves as the primary business development and marketing liaison for the business litigation, financial services and class action litigation and intellectual property divisions. With nearly 20 years of experience in professional services marketing, she has spent the past 15 years focused on marketing and business development efforts within law firms. Maureen has held marketing positions at Greensfelder, Hemker & Gale, P.C., Husch Blackwell LLP and Stinson Morrison Hecker LLP.

Maureen served as President-Elect of the Midwest Chapter in 2015, as well as co-chair of the 2015 Midwest Conference. In 2011, Maureen helped launch the LMA St. Louis City Group and served as Co-Leader of the group for two years. She joined the Midwest Board in 2013 and has also served as Member-At-Large/City Group Liaison and Secretary. She has spoken at several LMA programs, including the 2015 LMA Annual Conference in San Diego. Maureen earned her B.S. from Missouri State University.



SESSIONS
Welcome and Opening Remarks
Thursday, June 23 8:30 am
Dennis Garcia
Assistant General Counsel - Microsoft


Dennis C. Garcia is an Assistant General Counsel for Microsoft based in Chicago. He leads the legal support function to Microsoft’s U.S. Central Region Enterprise & Partner Group – a team of sales, devices and services professionals based in an 18 state region. In that role Dennis shapes and negotiates cloud computing, on premise, devices and consulting services agreements with Microsoft’s largest customers. He also advises on general corporate legal matters. Prior to joining Microsoft, Dennis served as in-house counsel for Accenture and IBM.



SESSIONS
In-Sync With Your Clients: Leveraging Technology to Better Connect with In-House Counsel
Thursday, June 23 10:15 am
Alice Geene
Chief Legal Officer - Rewards Network


Alice Geene joined Rewards Network as Chief Legal Officer in April 2014. She is responsible for the company’s legal matters, as well as its internal audit and corporate information security functions.

Alice is a veteran technology company general counsel, having served as general counsel at two Chicago-based technology companies. As General Counsel & Secretary at Trustwave Holdings, Inc., a privately held cyber-security and compliance solutions company, Alice closed two acquisitions in her first year. In nearly 8 years, including a year as Group Vice President & Interim General Counsel at Orbitz Worldwide, Inc., a publicly traded online travel distribution company, Alice structured and negotiated many of Orbitz’s key commercial partnerships. Alice has also held senior legal roles in three other global technology organizations: Schrodinger, Inc.; Register.com, Inc.; and Juno Online Services, Inc.

Alice holds a Bachelor of Arts in Psychology from Harvard College and a Juris Doctor from Harvard Law School. She is on the Board of Directors of Friends of Prentice, the principal fundraising organization for Prentice Women’s Hospital, part of Northwestern Memorial Hospital.



SESSIONS
In-Sync With Your Clients: Leveraging Technology to Better Connect with In-House Counsel
Thursday, June 23 10:15 am
Barry Goldstein
Director of Software Development Services - Premier Technology Solutions


With a particular focus on legal and financial firms, Barry has partnered with clients to address their needs for global technology solutions. Using an agile methodology and an emphasis on understanding and adapting to evolving business requirements, Barry finds ways to leverage and integrate both new and existing technologies - pushing those technologies to their limits - to build and deliver innovative solutions.



SESSIONS
Building Tools that Enable Collaboration & Circumvent Competition
Thursday, June 23 3:30 pm
Deborah Grabein
Director of Business Development - Andrews Kurth


Deborah has over 24 years of experience in management, professional sales and marketing in the legal industry, and throughout this experience has pioneered many marketing and business development initiatives. She previously served as the Director of Marketing for Winstead (2001-2005), and was one of the first law firm business development directors in Texas, working at Hutcheson and Grundy (1986-1993). Much of her professional experience has focused on developing tools to successfully and skillfully serve clients’ needs in the legal industry.  

At Andrews Kurth, Deborah provides strategic and tactical business development and marketing counsel to the firm and supports firm programs including women’s initiatives, diversity, and alumni and community relations. 

In addition to leading firm-wide marketing initiatives for all offices and practices, Deborah has developed internal and external communications programs and created a public relations and media program.

Deborah received her B.A. from Southern Methodist University and her Paralegal Certificate from Southwestern Paralegal Institute. She has furthered her studies at Rice University and has taken several classes in pursuit of a Masters in Theology from Perkins School of Theology, Southern Methodist University.



SESSIONS
Managing Your Firm's Experience to Improve Your Marketing and Client Service
Thursday, June 23 11:30 am
Dan Harper
Global Board Member ACC and former Assistant General Counsel, CTS Corporation - CTS Corporation


Mr. Harper has been a member of senior management teams since moving in-house. He participates as a leader on corporate wide initiatives, as well as provides counseling on commercial agreements (sales, ERM, licensing, and dealer), employment matters (employment litigation and employment agreements), internal investigations, litigation management, corporate policy/procedure, global manufacturing, eCommerce, iMedia, intellectual property, environmental remediation, software licensing, technology, and marketing.

Mr. Harper is a member of the Board of Directors of the Association of Corporate Counsel (ACC) in Washington, D.C. He has served the Chicago Chapter as a director and in leadership positions, including President. Mr. Harper also served as an officer of the Information Technology and eCommerce Committee of the ACC.

Most recently, he was Assistant General Counsel of CTS Corporation (CTS NYSE), a global designer and manufacturer of sensors, actuators, and electronic components for the automotive, communications, medical, industrial, computer, defense, and aerospace industries.



SESSIONS
In-Sync With Your Clients: Leveraging Technology to Better Connect with In-House Counsel
Thursday, June 23 10:15 am
Jill Huse
Co-Founder - Society 54
@jillmasonhuse

Society 54 Co-Founder Jill Huse is renowned as a trusted professional services advisor.  Jill, a Registered Corporate Coach, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients.

She has worked in professional services marketing for more than fifteen years, in industries ranging from legal and accounting to insurance and human resources. She has an innate ability to identify, encourage and develop her clients’ unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom line goals.

In her capacity as the Director of Marketing and Business Development at one of the most reputable AmLaw firms in the southeast, Jill structured and led her team in developing, implementing and managing award-winning communication, business development and marketing initiatives.  Further, Jill is a tenured member and past president of the Southeastern Chapter of the Legal Marketing Association.  Additionally, she currently serves LMA in the following capacities: LMASE Board of Directors, LMASE Law School Outreach SIG, LMASE In House Counsel SIG, LMA International Membership Co-Chair, and LMA International Organizational Structure Task Force.

Jill is an accomplished author, publishing many articles for legal and business publications as well as serving as an industry expert on law firm models, billing, structure, etc.  Additionally, she has presented on many marketing and business development related topics, including the 2014 LMA International Conference where she served as a panelist on coaching, and most recently she moderated a discussion at the University of Florida Levin School of Law on the business of being a lawyer.  

Passionate about learning, Jill has attained a Yellow Belt in Legal Lean Sigma, DiSC Trainer designation and certification as a Change Management Specialist.  She is currently pursuing her Masters Degree in Law Practice Management from George Washington University.

Not only is Jill well connected, she is highly respected and widely sought for her expertise and paramount perspective in all aspects of professional services marketing.



SESSIONS
Best of Tech/West: Get in the Game: How Gamification can Supercharge Business Development
Thursday, June 23 2:30 pm
Igor Ilyinsky
Founder - FirmWise


Igor is a Legal Marketing Technologist and Founder of firmwise. Half Entrepreneur, Half Hacker, Half Artist [he's a big personality] Igor leverages his unique mix of expertise as an entertaining presenter focused on advancing Law Firms to the highest level of marketing technology automation… Igor's gift is knowing how to translate techy jargon into common sense English that anyone can understand - even battle hardened attorneys. His experience in web programming for nearly the past two decades and his popularity as a speaker make him the quintessential authority on what trends to pursue and what fads to avoid. As the Founder of FirmWise, the only web hosting platform developed specifically for law firms, Igor has helped define the web presence for over 200 law firms, and continues to pioneer strategy for the industry.



SESSIONS
TED-style Talks
Thursday, June 23 11:30 am
Daniel Martin Katz
Associate Professor of Law - Illinois Tech - Chicago Kent College of Law
@computational

Professor Katz is a scientist, technologist and law professor who applies an innovative polytechnic approach to teaching law, meshing litigation and transactional knowledge with emerging software and other efficiency-enhancing technologies to help create lawyers for today's challenging legal job market.  Both his scholarship and teaching integrate science, technology, engineering, and mathematics.

Professor Katz's forward-thinking ideas helped to earn him acknowledgement among the Fastcase 50, an award which "recognizes 50 of the smartest, most courageous innovators, techies, visionaries, and leaders in the law."  He was also named to the American Bar Association Journal's "Legal Rebels," a prestigious group of change leaders in the legal profession.

Professor Katz teaches Civil Procedure, E-Discovery, and Entrepreneurial Lawyering at Chicago-Kent and spearheads new initiatives to teach law students how to leverage technology and entrepreneurship in their future legal careers. He joined Chicago-Kent in 2015 from Michigan State University College of Law, where he co-founded the ReInvent Law Laboratory, an innovative multi-disciplinary center that focused on the intersection of entrepreneurship, informatics, programming and design thinking to better understand, analyze and design the law.

Professor Katz work has been featured in a wide variety of multidisciplinary academic outlets, including the Emory Law Journal, Ohio State Law Journal, Iowa Law Review, Illinois Law Review, Virginia Tax Review, Cornell Journal of Law & Public Policy, Journal of Law & Politics, Journal of Legal Education, Artificial Intelligence & Law, and Physica A.

His work has been highlighted in a number of media outlets, including the New York Times, The Wall Street Journal, Wired, Vox, National Public Radio, Slate Magazine, Huffington Post, 538, Bloomberg Businessweek, ABA Journal, Law Technology News and The American Lawyer.

Professor Katz is an external affiliated faculty at CodeX—The Stanford Center for Legal Informatics. In addition to teaching and researching, Professor Katz serves as an editor of the International Journal of Law and Information Technology (Oxford University Press) and as a member of the Editorial Board of the Journal of Artificial Intelligence & Law (Springer Scientific). He serves on the Editorial Advisory Board for Law Technology News and is a member of the ABA Task Force on Big Data and the Law.

Professor Katz is actively involved in the rapidly growing legal technology industry.  He is the Co-Founder & Chief Strategy Officer of LexPredict (a Legal Analytics company).  He also serves as a formal and informal advisor to a large number of legal startups.  In addition, he is a member of the advisory board of NextLaw Labs - a global collaborative innovation ecosystem organized with Dentons (the world’s largest law firm). 

Professor Katz received his Ph.D. in political science and public policy with a focus on complex adaptive systems from the University of Michigan. He graduated with a Juris Doctor cum laude from the University of Michigan Law School and simultaneously obtained a Master of Public Policy from the Gerald R. Ford School of Public Policy at the University of Michigan.  During his graduate studies, he was a fellow in Empirical Legal Studies at the University of Michigan Law School and a National Science Foundation IGERT fellow at the University of Michigan Center for the Study of Complex Systems.

 



SESSIONS
How Can Legal Marketers Lead Law Firms through a Competitive Revolution?
Thursday, June 23 8:45 am
Brian Kiefer
Director of Public Relations - Seyfarth Shaw LLP
@BrianKiefer

For more than 15 years, Brian has been responsible for shaping the stories and reputations for many of the world’s largest and most innovative law firms. 

At Seyfarth, he leads public relations, media relations, and social media efforts for the firm's 14 offices around the globe, as well as firm subsidiaries SeyfarthLean Consulting and Seyfarth Shaw At Work. In this role, Brian works closely with Seyfarth leadership to shape strategic communications, content, and thought leadership programs that enhance firm reputation, maximize visibility and align with business development goals.

Before joining Seyfarth, Brian was a vice president at Greentarget where he developed and directed public relations programs and content for a portfolio of Am Law 100 clients, including DLA Piper, Squire Sanders, Foley & Lardner, Quarles & Brady, and Barnes & Thornburg, among other firms.

During his career, he has also led communications campaigns for a variety of high-profile law firm mergers, launches, office openings, and leadership transitions, including the combinations that created DLA Piper and WilmerHale.



SESSIONS
Best of Tech/West: The Power of Visual Storytelling: How to Create Compelling Visual Content
Thursday, June 23 2:30 pm
Jennifer Klyse
Owner and Principal - Klyse Advisory Group
@klyseadvisory

Jennifer has been working in technology and business development in the professional services industry for over twenty years, spending time in house in firms, with technology companies, with consulting organizations, and currently as the the founder of her own consultancy.  She provides business development technology guidance and oversight to the accounting, consulting, financial services, and legal industries.



SESSIONS
TED-style Talks
Thursday, June 23 11:30 am
Brandie Knox
Creative Director & Principal - Knox Design Strategy
@knoxdesignnyc

Brandie is the award-winning founder and principal of Knox Design Strategy. An expert in design strategy for more than a decade, her goal is always to design materials that communicate, persuade and create meaningful experiences for her clients’ end users. Having worked in-house for the law firm Shearman & Sterling LLP Brandie knows the internal bureaucracy and is adept at managing internal expectations based on knowledge gathered from observations of current workflow and management dynamics. While working on an in-house brand management team, Brandie launched global branding initiatives and directed creative teams working directly with c-suite executives and external consultants. As a result, she knows that critical to meeting business objectives is open collaboration with key decision-makers within a company.

Brandie delights in running her own studio for the incredible variety of clients she encounters, and is constantly reinvigorated by meeting the challenges of problem-solving on their behalf. Brandie holds an MFA in Communication Arts from East Carolina University. She is an active member in the American Institute of Graphic Arts (AIGA) and Type Directors Club (TDC). Her work has garnered awards from HOW Magazine’s Annual International Design competition, HOW Magazine’s In-Howse Design Awards, the 365: AIGA Annual Design Competition, The Webby Awards, the Legal Marketing Association (LMA) Your Honor Awards and the Interactive Media Awards (IMA).



SESSIONS
Building Tools that Enable Collaboration & Circumvent Competition
Thursday, June 23 3:30 pm
Rick Krzyminski
Knowledge Management Director - Baker Donelson


With over 20 years in the legal industry, Rick has developed expertise in identifying and implementing processes and technology to help solve business problems. His current role centers on KM strategy development and execution, assessing and leading the implementation of new solutions and leading a team of KM professionals through their day-to-day activities.

Rick helps attorneys and their clients streamline processes and utilize technologies to increase operational efficiency, minimize risk and cost,  and improve collaboration and access to relevant information. By helping develop and execute on a KM plan, he helps the firm and its clients maximize value and adoption.

 Rick is the author of several articles on the subject of law firm websites and has spoken & organized discussion forums on topics related to SharePoint, collaboration, governance and search.



SESSIONS
Building Tools that Enable Collaboration & Circumvent Competition
Thursday, June 23 3:30 pm
Rich Marsolais
Director of Marketing - Jaffe Raitt Heuer & Weiss, P.C.


Rich Marsolais is the Director of Marketing at Jaffe Raitt Heuer & Weiss. He is responsible for the marketing and business development efforts of the firm including working with practices and attorneys to develop, implement, and track results of customized business development plans. In addition, he develops, manages, and monitors the firm's marketing and communication infrastructure to support business development opportunities.

Mr. Marsolais earned his Bachelors of Industrial Administration in Marketing from General Motors Institute and a Masters of Business Administration in Marketing from Wayne State University.



SESSIONS
Final Plenary Session: Door Prizes, Closing Comments and Farewell
Thursday, June 23 5:00 pm
Heather McCullough
Co-Founder - Society 54
@blufordduck54

Society 54 Co-Founder Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side.

Heather represents the power of hard work, strategy and collaboration. For more than 14 years, she has brought game-changing results to professional services firms across the Southeast. As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm branding and business development, including communications, client relations, events and business development – – all while keeping a keen eye on budgets and ROI.

In the consulting realm, Heather never says no to a challenge. She knows that hollow rebranding and marketing can fall flat, and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.



SESSIONS
Best of Tech/West: Get in the Game: How Gamification can Supercharge Business Development
Thursday, June 23 2:30 pm
Deborah McMurray
CEO and Strategy Architect - Content Pilot LLC
@ContentPilot

Deborah McMurray is CEO and Strategy Architect of Content Pilot LLC.  Deborah and her team specialize in the design of Web sites and Web-based proposal centers, experience databases, other marketing technology tools, and important strategic initiatives, such as marketing department restructuring/realignment and positioning/branding campaigns.

She is a Fellow in the American Bar Association’s College of Law Practice Management and was inducted into the Legal Marketing Association’s Hall of Fame at the 2008 annual conference.A co-author of the ABA's 2007 book, Lawyer's Guide to Marketing on the Internet, 3rd ed. (as well as the second edition) and co-editor of Lawyer's Guide to Marketing your Practice, 2nd ed., Deborah is an authority on the design and development of top law firm Web sites. She serves as strategy architect and team leader for these projects, overseeing the projects and the Content Pilot creative and development team.

In November 2005, she published a White Paper after commissioning the first research about the AMLAW 100 Web sites—AMLAW 100 Web Sites: Ten Foundational Best Practices. The White Papers and other research are available for purchase at http://www.contentpilot.net/amlaw100.

Content Pilot technology and branding clients include top regional and national law firms, plus Deborah consults to other legal industry leaders.

She is an industry leader in law firm marketing metrics, helping firms measure and track return on investment. Deborah created Couch Money®, a law firm cost recovery program and marketing budgeting system. She has 25 years' experience in strategic marketing, positioning and communications for professional services firms and served for 11 years (1987 - 1998) as the first in-house marketing director at Texas-based Johnson & Swanson/Gibbs and Hughes & Luce, LLP.



SESSIONS
Managing Your Firm's Experience to Improve Your Marketing and Client Service
Thursday, June 23 11:30 am
Mike Mellor
Director of Marketing - Pryor Cashman LLP
@michaelmellor

Mike Mellor is the firmwide director of marketing for Pryor Cashman LLP, a 145-attorney midsize firm with offices in NYC and LA. In this role, he works closely with his attorneys and the IT group to improve process, develop metrics, institutionalize CRM and SEO strategy, and engender transparency with management so that we can make more informed decisions on the future of the organization. Prior to joining Pryor Cashman, Mike worked at Katten Muchin Rosenman LLP and at Paul, Weiss, Rifkind, Wharton and Garrison LLP, and also spent time at KPMG and Deutsche Bank. He earned his BS from the University of Maryland, an MCert from the Fletcher School of Law and Diplomacy, and his MS from Columbia University. He can be reached at mmellor@pryorcashman.com.



SESSIONS
Building Tools that Enable Collaboration & Circumvent Competition
Thursday, June 23 3:30 pm
Nicole Minnis,
Lead Publications Manager - The National Law Review


Nicole Cudiamat Minnis, Esq. is the lead web manager of the National Law Review website, which publishes the latest legal news around the clock. Nicole manages the editorial process and social media for over 750 articles per month for one of the highest volume business law websites in the country. She also maintains client analytics accounts and performing SEO maintenance on the website. Nicole is also a Certified Hootsuite Professional. Nicole is admitted to practice law in the State of Illinois and is dedicated to serving the community. She has worked with numerous organizations including the Chicago Volunteer Legal Services and World Relief in DuPage and Aurora.  While in law school, Nicole received a Pro Bono Service Distinction, and in April 2013, was awarded a Distinguished Service Award from the Chicago Volunteer Legal Services.



SESSIONS
TED-style Talks
Thursday, June 23 11:30 am
Molly Porter
Content Marketing Manager - Seyfarth Shaw LLP
@molly_porter

For the last 12 years, Molly Porter has focused on digital content strategy, content marketing and social media in the legal industry. In her current role as Content Marketing Manager at Seyfarth Shaw, she is responsible for the development and execution of content strategies that promote the firm as a leader on innovation and value in the legal industry.

Prior to joining Seyfarth Shaw, she developed and implemented the digital communications strategy for DLA Piper, where she led the firm to a strong number one finish in social media reach, engagement and owned media in "The Social Law Firm Index" by Above the Law and Good2BSocial.

Molly also moderates a LinkedIn group called Content Strategy for Law Firms, a networking group for the in-house law firm marketers and communicators who conceive, plan, create, produce, govern, manage and analyze content across a variety of media.



SESSIONS
Best of Tech/West: The Power of Visual Storytelling: How to Create Compelling Visual Content
Thursday, June 23 2:30 pm
Jaron Rubenstein
Founder & President - Rubenstein Technology Group
@RubensteinTech

In his role as President of Rubenstein Technology Group, Jaron takes a hands-on approach to the management, technical design, and implementation of all software development projects. Jaron leads the current product development for RubyLaw, and the underlying Ruby Business Platform and associated modules.

Jaron is adept at integrating solutions with existing structures and thrives on the energy and quick pace involved in creating new business marketing applications. He has brought his knowledge and momentum to many recent projects, including websites for Perkins Coie, Winston & Strawn, Akin Gump, Bloomberg LP, Milbank, and numerous projects for Morrison & Foerster.

Jaron is also an accomplished technical author, having contributed to several books in the Sams Publishing Unleashed series. Jaron’s latest writing project culminated in the development and technical review of several courses in advanced Linux system administration for Element K Press.

Jaron founded Rubenstein Technology Group in 2001, having previously held technical positions with Lockheed Martin and Reuters. Since 2006, Jaron has been the organizer of the NYC Web Design Meetup, a professional networking group of over 4,000 web designers and developers in the New York area that meets monthly to present topics of interest to the professional community. He is also an active member of the American Institute of Graphic Arts (AIGA), the Institute of Electrical and Electronics Engineers (IEEE), and the Legal Marketing Association (LMA), where he is co-chair of the NYLMA Technology Committee.

Jaron earned his Bachelor of Science in Computer Science and Bachelor of Arts in Psychology from Binghamton University.



SESSIONS
TED-style Talks
Thursday, June 23 3:30 pm
Sheenika Shah
Digital Marketing / Technology Specialist - Knobbe Martens
@sheenikashah

Sheenika combines her passion for law, marketing and technology as the Digital Marketing / Technology Specialist for Knobbe Martens, an intellectual property law firm (Am Law 200).

Her focus is maintaining and improving the firm's websites (knobbe.com and knobbemedical.com), developing social media strategies, expanding digital content marketing, and managing the firm's email marketing.

As an active California attorney, she enjoys connecting with attorneys on their practice of law, understanding social media ethics issues, and working with cross-functional teams (IT, Recruiting, and Administration).

She has held leadership positions in several organizations including Communications Chair for both the Legal Marketing Association - Bay Area Chapter and Legal Marketing Association - Southern California Chapter.



SESSIONS
TED-style Talks
Thursday, June 23 3:30 pm
Mikala Stewart
Business Development Director - Kirkland & Ellis


Mikala is the Firmwide Director of Business Intelligence and Litigation Development at Kirkland & Ellis LLP.  In this dual role, she leads the firm’s efforts in business intelligence, competitive intelligence, and practice/experience management, as well as in litigation development.  

Mikala is currently leading the Firm’s experience management project to track key data points within each practice area for marketing purposes. She also leads the firm’s cross-marketing initiative and releases a client intelligence report to Kirkland partners annually. 

In addition to these business intelligence-based initiatives, Mikala lead the Litigation Development group in projects that promote business expansion, relationship management, client pitching, and client team advising. In this role, Mikala has lead the firm’s responses to The American Lawyer’s, “Litigation Department of the Year” national and regional contests and has helped the firm to place as the winner, a finalist, or an honorable mention in each publication to date.

Mikala has more than 15 years of marketing experience and an MBA from Loyola University Chicago as well as a Masters from the University of Chicago.



SESSIONS
Managing Your Firm's Experience to Improve Your Marketing and Client Service
Thursday, June 23 11:30 am
Adam Stock
Chief Marketing and Client Services Officer - Allen Matkins
@adamlstock

Adam Stock is Chief Marketing and Client Services Officer at Allen Matkins. Adam Stock helps law firms provide value to their clients through innovative marketing and technology use. Before joining the legal profession, Adam hired outside law firms as a high technology executive for Adobe Systems, Electronics for Imaging, Inc., and several start-up companies. Sales and Marketing Management Magazine named Mr. Stock a “Sales & Marketing Pioneer” and “Motivator of the Year” for his work in implementing sales systems in the legal industry.

He is frequent speaker on law firm client development, technology and video. Adam has helped run the Legal Marketing Technology Conference for the last 5 years. He is Chair of the 2016 Legal Marketing Technology Conference/West and sits on the LMA – Bay Area Chapter Board. He is Past President of the LMA – Bay Area Chapter, and served on the Advisory Committee of the 2013 LMA National Conference. He is a member several law firm standards committees. He is a Board Member of LSSO (Legal Sales and Service Organization). He received his BA in computer science from Yale University.



SESSIONS
Managing Your Firm's Experience to Improve Your Marketing and Client Service
Thursday, June 23 11:30 am

TED-style Talks
Thursday, June 23 3:30 pm
Ian Turvill
Chief Marketing Officer - Freeborn & Peters LLP
@IanTurvill

Ian is the Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm, headquartered in Chicago, with international capabilities. Ian oversees the firm's marketing and business development functions, including marketing strategy, marketing communications, digital media, public relations, and client events and outreach.

Ian and the marketing team at Freeborn & Peters have been recognized four times by the LMA's Your Honor Awards program at both the regional and national level, including for their work in brand identity, website development, and contributions to the firm's recruiting efforts.

Ian is the immediate past Co-Chair of the Legal Marketing Association's Think Tank, which is charged with helping legal marketing professionals understand and respond to emerging trends and issues within the legal profession, with particular regard to marketing and business development. In collaboration with his Co-Chair, Ian has pioneered the Think Tank Live! format for generating intellectual capital for the benefit of all LMA members through discussions at chapter and national level events. Ian was also a contributor to the Law 2023 report on the long-term evolution of the business of law.

Ian is a graduate of the University of Oxford, where he was a Casberd Scholar, winner of the University's Pilkington Prize from the Templeton College of Management, and earned a Double First in Engineering, Economics, and Management. He was also a John M. Olin Fellow at the Simon School of Business at the University of Rochester, where he graduated with an MBA in Marketing, Finance, and Corporate Accounting. He has dual citizenship of the United States and of the United Kingdom.



SESSIONS
Best of Tech/West: Get in the Game: How Gamification can Supercharge Business Development
Thursday, June 23 2:30 pm

Final Plenary Session: Door Prizes, Closing Comments and Farewell
Thursday, June 23 5:00 pm
Eric Wood
Account Executive - Siteimprove
@ewood262

Eric is an experienced digital marketing sales professional specializing in data information and analytics. Having worked around digital clicks and traffic patterns for ten-plus years, he brings a wealth of knowledge and creative thinking around collecting the right information to make meaningful design and marketing decisions. 

Eric is also a noted speaker in the Legal Marketing Association regional outlets on being proactive in tracking the right user engagement activities that make professional services organizations understand the "voice of the client". He is also very active in the legal marketing arena, serving on many boards and conference planning committees. 

Eric is most proud of his role as husband and father of three energetic kids (14, 11, 9). You can follow both his professional thoughts and family adventures through his twitter account @ewood262.



SESSIONS
TED-style Talks
Thursday, June 23 3:30 pm
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