Ian is the Chief Marketing Officer of Freeborn & Peters LLP, a full-service law firm, headquartered in Chicago, with international capabilities. Ian oversees the firm's marketing and business development functions, including marketing strategy, marketing communications, digital media, public relations, and client events and outreach.
Ian and the marketing team at Freeborn & Peters have been recognized four times by the LMA's Your Honor Awards program at both the regional and national level, including for their work in brand identity, website development, and contributions to the firm's recruiting efforts.
Ian is the immediate past Co-Chair of the Legal Marketing Association's Think Tank, which is charged with helping legal marketing professionals understand and respond to emerging trends and issues within the legal profession, with particular regard to marketing and business development. In collaboration with his Co-Chair, Ian has pioneered the Think Tank Live! format for generating intellectual capital for the benefit of all LMA members through discussions at chapter and national level events. Ian was also a contributor to the Law 2023 report on the long-term evolution of the business of law.
Ian is a graduate of the University of Oxford, where he was a Casberd Scholar, winner of the University's Pilkington Prize from the Templeton College of Management, and earned a Double First in Engineering, Economics, and Management. He was also a John M. Olin Fellow at the Simon School of Business at the University of Rochester, where he graduated with an MBA in Marketing, Finance, and Corporate Accounting. He has dual citizenship of the United States and of the United Kingdom.