2016 Legal Marketing Technology Conference/Midwest Speakers

Rich Marsolais
Director of Marketing - Jaffe Raitt Heuer & Weiss, P.C.

Rich Marsolais is the Director of Marketing at Jaffe Raitt Heuer & Weiss. He is responsible for the marketing and business development efforts of the firm including working with practices and attorneys to develop, implement, and track results of customized business development plans. In addition, he develops, manages, and monitors the firm's marketing and communication infrastructure to support business development opportunities.

Mr. Marsolais earned his Bachelors of Industrial Administration in Marketing from General Motors Institute and a Masters of Business Administration in Marketing from Wayne State University.

Final Plenary Session: Door Prizes, Closing Comments and Farewell
Thursday, June 23 5:00 pm
Heather McCullough
Co-Founder - Society 54

Society 54 Co-Founder Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side.

Heather represents the power of hard work, strategy and collaboration. For more than 14 years, she has brought game-changing results to professional services firms across the Southeast. As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm branding and business development, including communications, client relations, events and business development – – all while keeping a keen eye on budgets and ROI.

In the consulting realm, Heather never says no to a challenge. She knows that hollow rebranding and marketing can fall flat, and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.

Best of Tech/West: Get in the Game: How Gamification can Supercharge Business Development
Thursday, June 23 2:30 pm
Deborah McMurray
CEO and Strategy Architect - Content Pilot LLC

Deborah McMurray is CEO and Strategy Architect of Content Pilot LLC.  Deborah and her team specialize in the design of Web sites and Web-based proposal centers, experience databases, other marketing technology tools, and important strategic initiatives, such as marketing department restructuring/realignment and positioning/branding campaigns.

She is a Fellow in the American Bar Association’s College of Law Practice Management and was inducted into the Legal Marketing Association’s Hall of Fame at the 2008 annual conference.A co-author of the ABA's 2007 book, Lawyer's Guide to Marketing on the Internet, 3rd ed. (as well as the second edition) and co-editor of Lawyer's Guide to Marketing your Practice, 2nd ed., Deborah is an authority on the design and development of top law firm Web sites. She serves as strategy architect and team leader for these projects, overseeing the projects and the Content Pilot creative and development team.

In November 2005, she published a White Paper after commissioning the first research about the AMLAW 100 Web sites—AMLAW 100 Web Sites: Ten Foundational Best Practices. The White Papers and other research are available for purchase at http://www.contentpilot.net/amlaw100.

Content Pilot technology and branding clients include top regional and national law firms, plus Deborah consults to other legal industry leaders.

She is an industry leader in law firm marketing metrics, helping firms measure and track return on investment. Deborah created Couch Money®, a law firm cost recovery program and marketing budgeting system. She has 25 years' experience in strategic marketing, positioning and communications for professional services firms and served for 11 years (1987 - 1998) as the first in-house marketing director at Texas-based Johnson & Swanson/Gibbs and Hughes & Luce, LLP.

Managing Your Firm's Experience to Improve Your Marketing and Client Service
Thursday, June 23 11:30 am
Mike Mellor
Director of Marketing - Pryor Cashman LLP

Mike Mellor is the firmwide director of marketing for Pryor Cashman LLP, a 145-attorney midsize firm with offices in NYC and LA. In this role, he works closely with his attorneys and the IT group to improve process, develop metrics, institutionalize CRM and SEO strategy, and engender transparency with management so that we can make more informed decisions on the future of the organization. Prior to joining Pryor Cashman, Mike worked at Katten Muchin Rosenman LLP and at Paul, Weiss, Rifkind, Wharton and Garrison LLP, and also spent time at KPMG and Deutsche Bank. He earned his BS from the University of Maryland, an MCert from the Fletcher School of Law and Diplomacy, and his MS from Columbia University. He can be reached at mmellor@pryorcashman.com.

Building Tools that Enable Collaboration & Circumvent Competition
Thursday, June 23 3:30 pm
Nicole Minnis,
Lead Publications Manager - The National Law Review

Nicole Cudiamat Minnis, Esq. is the lead web manager of the National Law Review website, which publishes the latest legal news around the clock. Nicole manages the editorial process and social media for over 750 articles per month for one of the highest volume business law websites in the country. She also maintains client analytics accounts and performing SEO maintenance on the website. Nicole is also a Certified Hootsuite Professional. Nicole is admitted to practice law in the State of Illinois and is dedicated to serving the community. She has worked with numerous organizations including the Chicago Volunteer Legal Services and World Relief in DuPage and Aurora.  While in law school, Nicole received a Pro Bono Service Distinction, and in April 2013, was awarded a Distinguished Service Award from the Chicago Volunteer Legal Services.

TED-style Talks
Thursday, June 23 11:30 am
© 2017 Legal Marketing Association