Agenda/Sessions - 2016 Legal Marketing Technology Conference/Midwest

WEDNESDAY
THURSDAY
THURSDAY, 23 JUNE 2016
Exhibits & Networking

5th Floor Exhibitor Area
Union League Club of Chicago
65 West Jackson Boulevard
07:30 am - 08:00 am
Registration
Registration outside Crystal Room.
Exhibits & Networking

5th Floor Exhibitor Area
Union League Club of Chicago
65 West Jackson Boulevard
08:00 am - 08:30 am
Breakfast Buffet, Networking and Sponsor Exhibits
4th Floor
Plenary

Crystal Room, 5th Floor
Union League Club of Chicago
65 West Jackson Boulevard
08:30 am - 08:45 am
Welcome and Opening Remarks


Speaker
Maureen Farr, Stinson Leonard Street LLP, 2016 President, LMA Midwest Chapter
Plenary

Crystal Room, 5th Floor
Union League Club of Chicago
65 West Jackson Boulevard
08:45 am - 09:45 am
How Can Legal Marketers Lead Law Firms through a Competitive Revolution?
Professor Dan Katz is a scientist, technologist, and law professor who meshes software and other efficiency-enhancing technologies to help law firms address the challenges of today’s (and... read more


Speaker
Daniel Martin Katz, Illinois Tech - Chicago Kent College of Law
Exhibits & Networking

5th Floor Exhibitor Area
Union League Club of Chicago
65 West Jackson Boulevard
09:45 am - 10:15 am
Break and Sponsor Exhibits
Break and Sponsor Exhibits
Plenary

Crystal Room, 5th Floor
Union League Club of Chicago
65 West Jackson Boulevard
10:15 am - 11:15 am
In-Sync With Your Clients: Leveraging Technology to Better Connect with In-House Counsel
We’ve all seen general counsel panels and too often they say the same thing: know my business and bring me solutions!But how do GCs and other in-house counsel rely on technology to improve the... read more


Moderator
Jan Anne Dubin, Jan Anne Dubin Consulting


Speakers
Scott Curran, Beyond Advisers; Senior Legal Adviser, Clinton Foundation
Alice Geene, Rewards Network
Dan Harper, CTS Corporation
Track 1

French Room, 7th Floor
Union League Club of Chicago
65 West Jackson Boulevard
11:30 am - 12:45 pm
TED-style Talks
Beyond Branding: Using Big Data to Differentiate Your Firm in a Crowded MarketplaceDebra Baker, Managing Director, Law Leaders Lab – A Growth Play Company"Big Data" and marketing is... read more


Speakers
Debra Baker, Law Leaders Lab, A Growth Play Company
Adrian Dayton, Clearview Social
Igor Ilyinsky, FirmWise
Jennifer Klyse, Klyse Advisory Group
Nicole Minnis, The National Law Review
Track 2

Tudor Room, 7th Floor
Union League Club of Chicago
65 West Jackson Boulevard
11:30 am - 12:45 pm
Managing Your Firm's Experience to Improve Your Marketing and Client Service
Understanding your firm's experience is critical to effectively pitching for new business, highlighting the most skilled attorneys, and understanding how to staff matters. This session will... read more


Moderator
Deborah McMurray, Content Pilot LLC


Speakers
Deborah Grabein, Andrews Kurth
Mikala Stewart, Kirkland & Ellis
Adam Stock, Allen Matkins
Exhibits & Networking

5th Floor Exhibitor Area
Union League Club of Chicago
65 West Jackson Boulevard
12:45 pm - 01:00 pm
Break and Sponsor Exhibits
Break and Sponsor Exhibits
Plenary

Crystal Room, 5th Floor
Union League Club of Chicago
65 West Jackson Boulevard
01:00 pm - 02:00 pm
Lunch and the Inaugural Legal Marketing “Technology Impact Awards”
The Marketing and Business Development Technology Impact Award: Presented to a firm and/or its strategic technology partner whose use of technology has helped improve the effectiveness and/or... read more
Exhibits & Networking

5th Floor Exhibitor Area
Union League Club of Chicago
65 West Jackson Boulevard
02:00 pm - 02:30 pm
Break and Sponsor Exhibits
Break and Sponsor Exhibits
Track 1

Tudor Room, 7th Floor
Union League Club of Chicago
65 West Jackson Boulevard
02:30 pm - 03:30 pm
Best of Tech/West: Get in the Game: How Gamification can Supercharge Business Development
We’ve all heard that many of the skills needed to develop business are counter to how attorneys are wired. But we do know that attorneys are competitive by nature so that begs the question: Can... read more


Speakers
Jill Huse, Society 54
Heather McCullough, Society 54
Ian Turvill, Freeborn & Peters LLP
Track 2

French Room, 7th Floor
Union League Club of Chicago
65 West Jackson Boulevard
02:30 pm - 03:30 pm
Best of Tech/West: The Power of Visual Storytelling: How to Create Compelling Visual Content
Powerful visuals + amazing ideas = deeper audience engagement. With the rise of the use of social media platforms to distribute content, including Twitter, Facebook, YouTube, Instagram, Pinterest,... read more


Speakers
Brian Kiefer, Seyfarth Shaw LLP
Molly Porter, Seyfarth Shaw LLP
Track 1

French Room, 7th Floor
Union League Club of Chicago
65 West Jackson Boulevard
03:30 pm - 04:45 pm
TED-style Talks
Data Visualization for Legal Marketing and Business DevelopmentAdam Stock, Chief Marketing and Client Services Officer, Allen MatkinsWith the wealth of data that we collect on clients and prospects,... read more


Speakers
David Ackert, Ackert, Inc.
Jaron Rubenstein, Rubenstein Technology Group
Sheenika Shah, Knobbe Martens
Adam Stock, Allen Matkins
Eric Wood, Siteimprove
Track 2

Tudor Room, 7th Floor
Union League Club of Chicago
65 West Jackson Boulevard
03:30 pm - 04:45 pm
Building Tools that Enable Collaboration & Circumvent Competition
Law firms have tremendous opportunities to develop constructive collaborations that allow them to grow the business internally and find new gateways for cross-selling and client communications. We... read more


Moderator
Brandie Knox, Knox Design Strategy


Speakers
Robert Beach, Nexlaw Partners LLC
Barry Goldstein, Premier Technology Solutions
Rick Krzyminski, Baker Donelson
Mike Mellor, Pryor Cashman LLP
Exhibits & Networking

5th Floor Exhibitor Area
Union League Club of Chicago
65 West Jackson Boulevard
04:45 pm - 05:00 pm
Break and Sponsor Exhibits
Break and Sponsor Exhibits     
Plenary

Crystal Room, 5th Floor
Union League Club of Chicago
65 West Jackson Boulevard
05:00 pm - 05:30 pm
Final Plenary Session: Door Prizes, Closing Comments and Farewell
Final Plenary Session: Door Prizes, Closing Comments and Farewell


Speakers
Rich Marsolais, Jaffe Raitt Heuer & Weiss, P.C.
Ian Turvill, Freeborn & Peters LLP