Agenda/Sessions - 2016 Legal Marketing Technology Conference/West

WEDNESDAY
THURSDAY
THURSDAY, 06 OCTOBER 2016
Plenary

Nikko Ballroom
Hotel Nikko
222 Mason St.
08:15 am - 08:30 am
Welcome and Opening Remarks
Welcome


Speakers
Eric Armstrong, Fenwick & West
Adam Stock, Allen Matkins
Plenary

Nikko Ballroom
Hotel Nikko
222 Mason St.
08:30 am - 09:30 am
Leading Law Firms through a Competitive Revolution
Dr. Roland Vogl, Executive Director of CodeX, the multidisciplinary legal technology research center operated by Stanford, will share how technology is changing the landscape of the legal profession,... read more


Speaker
Roland Vogl, Stanford Program in Law, Science and Technology (LST)
Plenary

Nikko Ballroom
Hotel Nikko
222 Mason St.
09:30 am - 10:45 am
In-House Counsel Panel
Technology can be the great equalizer in the lawyer-client relationship. To effectively leverage the benefits of various technological tools, both sides of the relationship have to be adopters.... read more


Moderator
Nat Slavin, The Wicker Park Group


Speakers
Jeremiah Chan, Google, Inc.
Douglas Luftman, Lecorpio
Dan Puterbaugh, Adobe Systems, Inc.
Break

Exhibition Hall
Hotel Nikko
222 Mason St.
10:45 am - 11:15 am
Break
Break
Track 1

Carmel 1
Hotel Nikko
222 Mason St.
11:15 am - 12:30 pm
How Law Firms Can Use Video to Reach New Clients
Law firms are starting to understand the power of video, but the next step of how and where to use video to get results takes some creativity. This panel of video producers will address different ways... read more


Moderator
Stefanie Knapp, Allen Matkins


Speakers
Mary Cary, Go Media Marketing
Joe Hammond, Red Pepper Group
Liz Herrgott, Feast Studios
Track 2

Carmel 2
Hotel Nikko
222 Mason St.
11:15 am - 12:30 pm
How One Accounting Firm Brings in Major Business with Social Media
Among accounting firm marketers Eric Majchrzak is a superstar. After helping increase revenue by 400% at Freed Maxick in Buffalo, NY, Eric accepted an offer to come on as full partner at the... read more


Speakers
Adrian Dayton, Clearview Social
Eric Majchrzak, BeachFleischman PC
Track 3

Monterey 1
Hotel Nikko
222 Mason St.
11:15 am - 12:30 pm
TED-style Talks - Client Development
Keeping BD on Track: The Intersection Between Technology and CoachingDavid Ackert, President, Ackert Inc.This program will review multiple case studies in which software was used to augment BD... read more


Speakers
David Ackert, Ackert, Inc.
Keith Lipman, Prosperoware
Mark Medice, Intapp
Adam Stock, Allen Matkins
Lunch

Nikko Ballroom
Hotel Nikko
222 Mason St.
12:30 pm - 01:45 pm
Lunch
Lunch


Speaker
Per Casey, Tenrec, Inc.
Track 1

Carmel 1
Hotel Nikko
222 Mason St.
01:45 pm - 03:00 pm
Webinars, Podcasts and Mobile (Oh My!) The Medium Does Change the Message
In an age of digital distraction and information overload, how do we communicate compellingly?The medium DOES change the message. When we understand the impact of the communication channel that... read more


Speakers
Lee Broekman, Organic Communication, LLC
Judith Gordon, LeaderEsQ
Track 2

Carmel 2
Hotel Nikko
222 Mason St.
01:45 pm - 03:00 pm
Pipeline to Business Development Success
What gets measured gets done. This can certainly be said about “non-billable” activities in law firms. Busy lawyers are tasked with competing demands for their very valuable – and... read more


Speaker
Chris Fritsch, ClientsFirst Consulting
Track 3

Monterey 1
Hotel Nikko
222 Mason St.
01:45 pm - 03:00 pm
TED-style Talks - Social and New Technologies
Actionable Intelligence & Data-Driven Opportunities: What Content Marketing 2.0 Looks LikeAdrian Lurssen, Co-founder, VP, JD Supra“Data is the world's great new natural resource.... read more


Speakers
Patrick Fuller, Neota Logic
Adrian Lurssen, JD Supra
Dan Puterbaugh, Adobe Systems, Inc.
Break

Exhibition Hall
Hotel Nikko
222 Mason St.
03:00 pm - 03:30 pm
Break
Break
Track 1

Carmel 1
Hotel Nikko
222 Mason St.
03:30 pm - 04:45 pm
Data Visualization for Law Firms
With the wealth of data that we can now collect on clients and prospects, we need new tools to understand the patterns and relationships in our increasingly information-based businesses.Data... read more


Speakers
Rebecca Holdredge, Bryan Cave
Patrick King, Goodwin Procter
Adam Stock, Allen Matkins
Track 2

Carmel 2
Hotel Nikko
222 Mason St.
03:30 pm - 04:45 pm
Creating Efficiencies Through Marketing Automation: Principles & Practices
Law firms of all sizes can benefit from automated marketing operations, because of improved efficiency and streamlined operations. Marketing automation is a category of technology that leverages the... read more


Speaker
Clayton Dodds, Law Offices of Peter N. Brewer
Track 3

Monterey 1
Hotel Nikko
222 Mason St.
03:30 pm - 04:45 pm
TED-style Talks - Marketing Technologies
 Website design in the era of marketing automationRobert Algeri, Partner, Great Jakes Marketing CompanyMarketing automation tools can offer legal marketers powerful, actionable user-tracking data... read more


Speakers
Robert Algeri, Great Jakes Marketing Company
Jeff Hemming, Tikit Ltd
Igor Ilyinsky, FirmWise
Jeff Yerkey, Yerkey Design
Social

Exhibition Hall
Hotel Nikko
222 Mason St.
04:45 pm - 06:30 pm
Cocktail Reception
Cocktail Reception and Passport to Prizes awards